The toolbox provides you with advice on how to write a good business plan and other useful resources needed to set up your business.
TOOLBOX
WHAT IS A GOOD BUSINESS PLAN? Constantly adaptating |  Impressing by clarity |  Convincing by facts |
| Business planning is an iterative and adaptive process that requires constant update and adjustment work | Not the quantity of analyses, but the clarity and preciseness of the pack are important | No hype, but factual statements. Enthusiasm will be generated by the investor realizing the opportunity on his own |
 Understandable even for non-experts |  Consistent and concise |  Optically compelling |
| Those who allocate investment resources rarely are technical experts for the technology used in the proposal | The storyline and all the facts presented must fit together and generate a well rounded impression | A clear, precise structure is a courtesy to those investing their time in reading the proposal |
More advise in McKinsey's manual for entrepreneurs. INTERVIEW
The Cartier Women’s Initiative Awards work closely with associations and non-profit organizations who share the same objective of encouraging women entrepreneurs. One of them is Paris Pionnères, the first incubator for women in France. Frédérique Clavel, President of Paris Pionnières, has answered our questions.
Frédérique Clavel, President of Paris Pionnières, the first incubator for women in France: Entrepreneurship has led me to open my mind, to risk, to be myself !